DISQUS

ZuneSphere: More news on Zune sales and apparently brown isn’t in after all?

  • Gene · 3 years ago
    Neither San Francisco, nor Amazon.com, should serve as the standard benchmark for Zune sales - but somehow, it seems that those are the only 'standards' used by anyone. So it's not at all going to be a surprise to many of us when, in early January, MSFT reports that "...sales of Zune were particularly strong in the Heartland, at Sears, Costco, and Target. Using either Soho or San Francisco as benchmarks for success is absurd. Microsoft, as I've said on my blog, is going for the other 95% of the population, by clandestinely targeting their message to the hipsters.

    Gene from ZuneChannel.com
  • flung · 3 years ago
    Hi Gene - thanks for dropping by! I do agree that a few sources of sales indicators does not make for a clear overall picture of the entire situation. With that said however, I do find it somewhat difficult to think that sales of the Zune would be higher in the American heartland as compared to cities like NYC, or SF or LA.

    It's been clear from the get go that Microsoft has gone after the MySpace generation - the underground music goers, and the people who are out there on the cutting edge... but has that really succeeded in terms of sales? I'd like to think that sales in the heartland would be better than the big cities but we have no proof of that as of yet nor do we know if people in the heartland even know about the Zune.

    It's be interesting to take a survey of all the MySpace users out there and see how many people come from which part of the country.. Truth is.. MySpace has a lot of LA people.. a lot of big city folks (of course it helps that MySpace started in Santa Monica). With that said.. going after the hip young people out there does translate to going after the youth of the big cities (hence the parties in cities like NYC, LA, Atlanta, and Chicago). Thus seeing sales performances in these cities in extremely important to see the overall picture. It won't tell us the final picture at the end of the day but it does give us some guidance.

    Finally, I think it would be interesting to see which age group is purchasing the Zune. Is it the kids? the teeny poppers? The young adults? Who are they?

    Thanks for dropping by Gene!